Marketing Analysis & Brand Alignment

Your brand is more than a logo, and your marketing is more than “getting leads.”
It’s your reputation, your positioning, your story, and the way customers decide -in seconds- whether they trust you.

At Black Goose Analytics, we take a high-level, data-driven approach to marketing that cuts through the guesswork. We analyze your entire funnel, from ad spend to booking rates to close rates, and identify exactly where growth is stalled, where money is leaking, and where your brand is being misunderstood or underutilized.

Then we align everything.

Your message.
Your identity.
Your customer journey.
Your team’s delivery.
Your brand’s impact.

We rebuild your positioning so it reflects who you actually are: a credible, trustworthy, modern service company that stands out in a crowded market without resorting to gimmicks or discounting.

Say Hello To Cathy Clark…

Cathy’s career began in the fast-paced world of Universal Studios, where she supported large-scale entertainment events, guest experiences, and marketing-driven operations that demanded precision, timing, and world-class communication. Working inside one of the most recognized brands on the planet gave her a foundation in high-volume event flow, cross-department coordination, and the kind of guest-first experience design that only a major theme park can teach.

She then brought that expertise to Hersheypark, stepping into event and marketing coordination for seasonal rollouts, park-wide activations, and branded guest experiences. There, she strengthened her ability to balance creative execution with operational discipline—making sure every event, message, and moment aligned with the brand and delivered value to both guests and the organization.

Building on this real-world experience, Cathy pursued formal education in marketing, developing a strong academic foundation in brand strategy, consumer behavior, and campaign coordination.

Most recently, she played a key role as the Marketing Coordinator at Topline, working directly with leadership, sales, and field operations to streamline communications, tighten brand consistency, manage project flow, and support initiatives through a period of rapid company growth.

Today, Cathy brings elite coordination, theme-park-level experience design, and trades-industry practicality together at Black Goose Analytics—delivering marketing alignment and operational clarity grounded in years of hands-on success.

Marketing Analysis & Brand Alignment

Marketing Analysis & Brand Alignment

ROI Mapping Guide

TIER I — Baseline Diagnostics & Brand Clarity

Focus: Establishing the foundation your marketing has been missing.

What’s Included:

  • Full audit of brand identity, visuals, messaging & positioning

  • Funnel breakdown from ad → click → call → booked job

  • Website and landing page flow evaluation

  • Lead source quality analysis & cost-per-lead efficiency

  • CSR intake script & experience alignment review

  • Competitor snapshot & positioning comparison

  • Identification of marketing-to-sales friction points

  • Clear, prioritized action plan for immediate improvements

  • Weekly check-ins to track corrections

Outcome:
Immediate clarity, stronger messaging direction, and a roadmap for fixing the biggest leaks fast.

Pricing: Custom — every brand’s starting point is different.

TIER II — Strategic Realignment & Funnel Reconstruction

Focus: Rebuilding your marketing engine for consistency, conversion, and alignment across teams.

What’s Included:

  • Everything in Tier I

  • Brand voice refinement & messaging overhaul

  • Persona development & audience segmentation

  • Paid + organic channel analysis with reallocation strategy

  • Rewrite suggestions for ads, CTAs, pages & follow-up messages

  • Lead handling flow redesign for booking efficiency

  • Alignment sessions between Marketing, CSR, and Sales

  • KPI structure for marketing-to-sales performance tracking

  • Weekly leadership calls for implementation coaching

  • 30-day rollout strategy

Outcome:
A tighter, cleaner, more effective marketing machine that feeds the sales team higher-quality opportunities.

Pricing: Custom — depends on depth, channels, and growth goals.

TIER III — Full Brand Reinvention & Executive Partnership

Focus: Comprehensive brand transformation with executive-level oversight and multi-department integration.

What’s Included:

  • Everything in Tier I & II

  • Full-spectrum brand repositioning (identity, tone, value pillars, competitive angle)

  • Multi-channel marketing architecture across paid, organic & field strategies

  • Leadership mentorship sessions for brand strategy & long-term planning

  • Monthly deep-dive diagnostics on CPL, CPB, ROAS & funnel efficiency

  • Creative direction for campaigns, visuals, scripts & public-facing assets

  • Executive reporting with forecasts and strategic pivots

  • Quarterly brand recalibration based on market shifts

  • On-call partnership support for launches, seasonal ramps & big initiatives

Outcome:
A unified brand with authority, credibility, and a marketing engine engineered for sustainable market dominance.

Pricing: Custom — no two organizations require the same level of brand transformation.