Sales Training & Mentorship
Built from the field up.
Listen.
Most “sales training” programs out there are softer than a wet tissue. A PowerPoint. A couple motivational quotes. Maybe a workbook no one opens.
Not here.
Not with us.
What we do is take your team — reps, managers, executives — and wake them up. We flip the lights on. We pull the curtain back. We show them exactly where the money is hiding, where the money is leaking, and how to grab every last dollar off the table before your competition even finds their shoes.
This is sales training with fangs.
This is mentorship with altitude.
This is the difference between a team that “hopes to close” and a team that walks in the door already knowing they’re going to win
Meet Austin West
Director of Sales Performance & Field Leadership
Austin West is a proven sales strategist with a track record of developing high-performing teams and elevating leadership across the trades industry. With years of experience guiding fast-growing organizations — including major roles supporting Topline Heating & Air and other executive-level sales departments -Austin specializes in turning potential into predictable performance.
His approach centers on clarity, connection, and execution. Austin earns trust quickly, aligns teams around field-tested systems, and builds a culture where accountability and confidence fuel consistent results. He’s led teams through heavy seasonal pressure, rebuilt failing pipelines, and mentored reps and managers into strong, capable leaders.
Respected by executives, trusted by managers, and appreciated by frontline reps, Austin brings a rare combination of emotional intelligence, operational discipline, and real field experience.
When a company needs its sales operation sharpened, stabilized, and built for scalable growth- they bring in Austin West.
ROI Mapping Guide
LEVEL I — The Foundation System
Build the Process. Build the People. Build the Momentum.
Ideal for: New reps, fragmented teams, companies needing structure, or anyone still relying on “hope-based selling.”
Focus: Installing the fundamentals your team never got — and making them stick.
What’s Included (Expanded):
1. The Core Sales Blueprint
Full mapping of your end-to-end sales cycle
Rebuild of discovery, presentation, and pricing delivery
Script structure that doesn’t feel scripted
Custom objection-handling frameworks for your market
2. Behavior & Discipline Systems
Daily cadence for top-of-funnel activity
Follow-up discipline framework (“7x7x7 method”)
Personal accountability dashboards for each rep
Weekly sales scorecards aligned with company goals
3. CRM Workflow Alignment
Rebuilding pipelines to eliminate clutter and confusion
Data hygiene training (your CRM is not a diary)
Lead prioritization and time-blocking strategies
Automations set for consistent follow-up
4. Confidence & Mindset Coaching
Building emotional regulation for in-home objections
Rejection resilience training
Role identity: turning reps into trusted advisors
5. Weekly Performance Optimization
Weekly coaching sessions
Review of metrics, speed-to-lead, and close behaviors
Personalized action plans for each rep
Momentum tracking to ensure behavior becomes habit
Outcome:
A disciplined, unified team operating on one process — closing more with less effort, backed by a structure that finally makes sense.
Pricing: Custom — every team begins at a different level of readiness.
LEVEL II — Performance Acceleration & Leadership Development
Turn Good Reps Into Closers. Turn Closers Into Leaders.
Ideal for: Established reps, rising leaders, sales managers, or organizations ready to break plateaus.
Focus: High-level skill building + management excellence.
What’s Included:
1. Advanced Sales Mastery
Objection counterpunch system (“If X, then Y” approach)
Pricing confidence training (delivery, silence, timing)
Emotional intelligence for high-pressure closes
Upsell/downsell strategy without sounding desperate
2. Field Coaching & Live Simulation
Real-time presentation refinement
Ride-alongs or digital field audits
Rep-specific development plans based on real behaviors
Situational “combat reps” to build elite response time
3. Leadership Communication Training
Leadership language vs. managerial language
One-on-one development frameworks
How to correct behavior without killing morale
Setting standards and enforcing them consistently
4. KPI Ownership & Forecasting Systems
Weekly leadership scorecard coaching
How to diagnose problems in 5 minutes or less
Leading indicators vs. lagging indicators
Creating a predictable revenue engine
5. Culture Engineering
Building team identity and internal pride
Accountability frameworks that stick
Hiring and onboarding process improvements
Creating a competitive but healthy environment
Outcome:
A team with real closers — and leaders who know how to build other leaders. This is where companies stop surviving and start scaling.
Pricing: Custom — depends on leadership depth and coaching intensity.
LEVEL III — Executive Partnership & Organizational Overhaul
Deep Integration. Full Alignment. Real Scale.
Ideal for: Owners, executives, and organizations targeting rapid growth, expansion, or operational overhaul.
Focus: High-level decision coaching, operational diagnostics, and full-company transformation.
What’s Included (Expanded):
1. Company-Wide Diagnostic & Overhaul
Full review of sales, CSR, dispatch, install, and marketing alignment
Identification of profit leaks and operational choke points
SOP creation for every revenue-impacting department
Lead flow → dispatch → sales → install pipeline reconstruction
2. Executive Leadership Mentorship
Weekly or bi-weekly strategy meetings
Executive decision-making frameworks
Leadership psychology for high-growth companies
Navigating rapid scaling and team expansion
3. Revenue Architecture & System Design
Monthly/quarterly revenue roadmaps
Growth modeling for scale and capacity forecasting
Compensation plan rebuilds for long-term retention
High-level KPI dashboards custom built for the business
4. On-Site or Remote Embedded Partnership
In-person operational shadowing
Leadership room facilitation
Market and team-specific data modeling
Crisis stabilization during high-stakes situations
5. Culture, Hiring, and Organizational Structure
Hiring blueprint for high-performing sales & CSR teams
Leadership hierarchy restructuring
Accountability rhythms across departments
Building a culture of performance, transparency, and ownership
Outcome:
Your business stops reacting and starts predicting. Sales, operations, and leadership finally align — creating a scalable, profitable machine built to dominate your market.
Pricing: Custom — no company has the same structure or blind spots.